New AT&T Branding Guidelines

With immediate effect, AT&T no longer allows the use of its logos and trademarks by off-portal content providers and aggregators. This means that all official branding logos and AT&T registered trademarks MUST BE REMOVED IMMEDIATELY from all consumer facing materials, such as websites, brochures, advertising, etc.

In promoting products and services, content providers should make it clear that they are the sole provider of services. Promotional material should not imply that AT&T provides the service, but only that your service can be purchased by AT&T subscribers.

Any reference to AT&T needs to be made using plain text.

AT&T's auditing partner, Accenture, will start auditing 3rd party websites and advertising for infringement of the above rules within 2 weeks.

Please make sure to remove all infringing AT&T references from your promotional materials asap to avoid possible cancellation of your short codes.