Today, the mobile phone industry celebrates the 15th birthday of the Short Message Service Centre (SMSC). The SMSC, first brought to market by Acision in 1992, is the principal application behind text messaging. Before 1992, the first ever SMSC was introduced as a product designed primarily for operator use to send trouble alerts and improve reliability of a developing mobile industry.
The SMSC has evolved considerable over the last 15 years, in robustness and scalability. According to Steven van Zanen, VP Marketing for Intuitive Messaging at Acision, "the phenomenal evolution of the SMSC over the past 15 years has been a direct factor to the overall success of SMS.
Despite the rapid evolution of the mobile market, SMS is still the most important value-added service for operators. For operators looking to provide subscribers with robust messaging services, the SMSC platforms available today provide mix and match solutions, which means operators can specify numerous SMS capacities to meet their unique requirements. It is this scalability that makes the SMSC cost effective and adaptable to both growing and mature markets. Even in the most developed markets, such as Western Europe where SMS service penetration has reached 90%, SMSCs are vital to operators seeking to differentiate themselves through high-quality enhanced messaging services.
Monday, July 23, 2007
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