If it has become increasingly difficult to grab the attention of your customers and truly make them care about your service, you may need to take matters into your own hands and just punch 'em between the eyes. Or so says, Andy Nulman, the father of Surprise Marketing and self-proclaimed "Prince of Pow!", in his new book, "POW! Right Between the Eyes: Profiting from the Power of Surprise".
In POW! Right Between the Eyes, Nulman discloses his secret tactics of successful surprise marketing to generate word-of-mouth and strengthen relationships with customers. Definitely looks like a fun read.
Andy, I would be very pleased to receive a copy of your new book for my library.
Tuesday, January 20, 2009
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