The Mobile Data Association (MDA), in their latest reported figures, show that the British are sending more than one billion text messages every week.
These figures reveal an unexpected, but significant 25 percent rise in SMS usage among the British population, shattering all previous forecasts.
Predictions for total British SMS in 2007 now are now estimated around 52 billion, far more than the 42-48 billion previously predicted.
In September 2007 reports show 4,000 text messages were sent every second.
According to Mike Short, head of the MDA, there are a number of reasons for the rising popularity of SMS in Britain:
1. It’s convenient, comprehensive, cost effective, and it’s on every handset and network.
2. The assurance of successful delivery was perfect for many messages that may not merit an entire conversation or that people did not want to trust to voicemail.
3. Many people were also happy to get news and updates about topics or teams they follow via text messaging.
One of the primary reasons for SMS growth in the UK is the increased use of text messaging by businesses.
4. It’s much more convenient for businesses to notify many employees with an urgent message using a text message.
5. Managing customer relationships is more efficient with SMS when communicating deliveries, appointments or house calls.
The United Kingdom is among the top six countries sending text messages, and there are no signs that this growth trend in the UK will end any time soon.
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