Tuesday, January 30, 2007

US SMS Penetration by Age Group

Forrester Research released a study on text messaging usage by age group. They estimate that consumers between ages 12 and 21 are more than twice as likely as the average adult mobile user to send messages or browse the Internet on their mobile phone.

The study also shows that among young people, text messaging is pretty much universally adopted.

Here are the numbers:

Active SMS users as % of US Households
Age GroupActive SMS User %
18-2476%
25-3458%
35-4443%
45-5433%
55-6422%
65 and over19%


Note: Based on US Households that owned a mobile phone in December 2006

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