MMA Releases update to Consumer Best Practices Guideline

The Mobile Marketing Association (MMA) today released an update to the Consumer Best Practices Guide. The guide provides content providers with specific guidelines on how to set up and manage mobile campaigns.

Here are the key changes:

• Use of 'free' terminology in advertising and promotion
• Marketing to children
• Processing of carrier deactivation files and management of spending cap limits
• Viral marketing

The most recent version of the guidelines can be downloaded here.